Major tournaments create welcome bursts of attention, but audiences cannot follow a sport if they cannot reliably find out when teams play and what happened next.
Why it matters
Regular reporting builds familiarity with players, coaches, competitions, and the institutions responsible for the game. It also creates an archive that future athletes and fans can see themselves in.
Visibility becomes meaningful when it becomes routine.
The measure of progress is not one widely shared story. It is whether the next ordinary match is treated as news too.